Building on the success of the Mr.Goodfish programme launched in 2010 in France by Nausicaá, Centre National de la Mer, in Italy by Acquario di Genova and in Spain by Aquarium Finisterrae, Mr.Goodfish3.0 is an ambitious initiative aimed at promoting responsible consumption & production of seafood in Europe. Funded by the EU’s Horizon Europe programme and part of the EU Mission “Restore our Oceans & Waters by 2030”, this three-year project started in May 2024 and upgrades the current Mr.Goodfish app into a powerful tool informing about responsible choices of seafood, freshwater, and aquaculture products.
At the heart of Mr.Goodfish3.0 is a co-creative approach that brings together stakeholders across the seafood value chain, chefs, scientists, citizens, and educators to ensure that recommendations are both scientifically sound and socially relevant. The enhanced app—expected in October 2026—will feature updated data on seasonal products for each European sea basin, health and sustainability information, and user-friendly tools to promote responsible consumption.
Activities are taking place in three Pilot Sites (Mediterranean, Atlantic/North Sea/Channel, Arctic) and two Replication Sites (Baltic; Black Sea/Danube), with local stakeholders co-designing content and outreach. The project aspires to reach citizens across Europe by introducing the app in all EU languages, awarding 200 new businesses with the Mr.Goodfish label and launching collaborations with social media influencers. A board game, Pillars of the Sea, will soon be released along with educational material to reach young and old alike.
Led by the Cyprus Marine and Maritime Institute (CMMI), Mr.Goodfish3.0 also aligns with campaigns such as the EU’s #TasteTheOcean. Together, these efforts aim to inspire behavioural change and foster a culture of sustainability from sea to plate—across all of Europe.
To stay in touch
Project Coordinator:
Daniel Hayes, daniel.hayes@cmmi.blue
Cyprus Marine & Maritime Institute
Project communication manager:
Clara Boissenin, c.boissenin@ecsite.eu
Ecsite – The European Network of Science Centres & Museums
Mr.Goodfish programme:
Nausicaá, Centre National de la Mer
Website: www.mrgoodfish.com